Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Super Stretching Profitability

7th Harry Potter Book Yields 2 Movies

— March 14, 2008 — Business
The very last Harry Potter book will lead to the creation of not one, but two films. This is a fantastic business idea, as the films, based on the seventh Harry Potter book, are guaranteed to drive millions of box office sales as well as DVD purchases.

As it's the final book in the JK Rowling series, the author and Hollywood are milking it for all it's worth. The first movie will be released in 2010, the second in 2011.

True Potter fans will be watching the movies regardless of them being split or not, doubling the revenue potential. The reason the producers give publicly is a little different. According to Warner Brothers, they thought "The plot too dense to be squeezed into one film."

The president of Warner Bros, Jeff Robinov says splitting the films was "the best way to do the book, and its many fans, justice."

"This way, we have an extra hour and a half, at least, to celebrate what this franchise has been and do justice to all the words and ideas that Jo (Rowling) has put in the amazing story," says Alan Horn, chief of Warner Bros Entertainment. "This is the end of the story too. We want to celebrate it. We want to give a full meal."

Daniel Radcliffe, who plays Harry Potter, said, "There have been compartmentalised subplots in the other books that have made them easier to cut - although those cuts were still to the horror of some fans."

"The seventh book doesn't really have any subplots. It's one driving, pounding story from the word go."

Whatever the reasons they give, it's a fantastic way to get the very maximum out of the films, benefitting everyone financially. It's also a great way to keep fans happy longer, extending the feeding of their Potter fix for another year.

Before the seventh and eighth films, however, the sixth movie, Harry Potter and the Half-Blood Prince has yet to come out, the filming for which begin in September.
Trend Themes
1. Splitting Franchise - The success of splitting the final Harry Potter book into two films demonstrates the potential of maximizing revenue and prolonging fan engagement.
2. Franchise Expansion - Expanding popular book franchises into multiple films offers an opportunity to capitalize on fan loyalty and generate continuous financial success.
3. Strategic Storytelling - Adopting a strategic approach to storytelling, such as splitting a dense plot into multiple films, allows for better exploration of content and greater audience satisfaction.
Industry Implications
1. Film Production - The film production industry can explore the disruptive innovation opportunity of splitting popular book franchises into multiple movies to maximize revenue and maintain audience interest.
2. Publishing - The publishing industry has the opportunity to disrupt the traditional book-to-film adaptation model by actively collaborating with studios to split final books into multiple movies and generate heightened enthusiasm among readers.
3. Entertainment Merchandise - The entertainment merchandise industry can seize the opportunity to create and market exclusive products related to the split film adaptations of popular franchises, catering to the growing demand from devoted fans.
3.7
Score
Popularity
Activity
Freshness