The Moosehead Journey Series Raises a Toast to Things Made Well
Taylor Keefe — June 7, 2012 — Pop Culture
The Moosehead Journey is a cross-country adventure. The campaign susses out craftspeople that share a passion for creating great products, and the team's first stop was at Moosehead’s Saint John, New Brunswick, brewery to catch up with brewmaster Darrell Little.
The mission of the Moosehead Journey is straightforward: drive across Canada and parts of the United States, connect with craftspeople that take pride in things made well and document every moment of it. The first video in the series highlights Moosehead’s brewmaster Darrell Little. Darrell tells the story of Moosehead’s past, present and future, as well as his own humble beginnings at the company. The mini-doc is a great starting point for people unfamiliar with Canada’s oldest independent brewery.
Be sure to follow and 'Like' Moosehead’s epic journey on Facebook, as they traverse near and far to raise a glass to the people that share their ethos: "to all things made well."
The mission of the Moosehead Journey is straightforward: drive across Canada and parts of the United States, connect with craftspeople that take pride in things made well and document every moment of it. The first video in the series highlights Moosehead’s brewmaster Darrell Little. Darrell tells the story of Moosehead’s past, present and future, as well as his own humble beginnings at the company. The mini-doc is a great starting point for people unfamiliar with Canada’s oldest independent brewery.
Be sure to follow and 'Like' Moosehead’s epic journey on Facebook, as they traverse near and far to raise a glass to the people that share their ethos: "to all things made well."
Trend Themes
1. Craftsmanship Revival - The Moosehead Journey Series highlights the passion and pride of craftspeople, indicating a trend towards appreciating traditional craftsmanship.
2. Documenting Brand Identity - The documentation of Moosehead's history and brewmaster's story indicates a trend towards chronicling brand identity for increased brand loyalty and customer engagement.
3. Cross-country Exploration - The Moosehead Journey Series' aim to explore different parts of Canada and the United States highlights a trend towards cross-country exploration and immersive storytelling.
Industry Implications
1. Brewing Industry - The Moosehead Journey Series can inspire new brands in the brewing industry to prioritize documenting their craft and history to increase customer engagement and loyalty.
2. Tourism Industry - The Moosehead Journey Series highlights the beauty and cultural richness of Canada and the United States, indicating an opportunity for the growth of the tourism industry in these countries.
3. Digital Marketing Industry - The Moosehead Journey Series' successful use of social media can inspire the digital marketing industry to utilize immersive storytelling and cross-country exploration to increase brand engagement and reach.
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