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Wallpaper-Inspired Nails

The 'Faded Floral Mani' by The Beauty Department is Easier Than it Looks

— June 2, 2012 — Art & Design
A much more subtle and work-friendly addition to the world of nail DIYs, the 'Faded Floral Mani' by The Beauty Department shows readers how to achieve a vintage look for their nails.

Surprisingly easy to do, although requiring a number of different shades of polish, the DIY manicure is a welcomed and simplified tutorial. Because it doesn't require a steady hand or a ridiculous amount of attention to detail, this nail technique is mess-friendly. The faded technique is actually created by diluting whatever varnish is used with nail polish remover, which provides a slightly milkier and softer appearance to hyper-pigmented varnish. A paintbrush (separate from those that come with polish) is needed in order to do this critical part of the tutorial.

Though requiring a few more tools than other manicures, this DIY is still relatively doable and offers a whimsical and understated look.
Trend Themes
1. Vintage Nails - The fascination with vintage style creates an opportunity for nail polish companies to create more DIY tutorials that teach consumers how to achieve a vintage look for their nails.
2. Mess-friendly Nails - The trend of mess-friendly manicures creates opportunities for companies to create and market more nail polish remover products.
3. Faded Technique Nails - The faded technique trend opens up possibilities for innovation in nail polish formulas that can allow for easy dilution with nail polish remover.
Industry Implications
1. Beauty - Companies in the beauty industry can leverage the current trend of vintage style by creating vintage-inspired products and tutorials.
2. Nail Polish - Nail polish companies can innovate by creating formulas that allow for easy dilution with nail polish remover to create the faded technique.
3. Nail Art Tools - Businesses in the nail art tools industry can create specialized paintbrushes that are designed for the faded technique used in vintage-style nail art.
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