Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,048 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,048 cutting edge ideas.

Glowing Aquatic Greens

The Pensa 'Light Reeds' Bring Life to the Concrete City

— May 31, 2012 — Eco
Getting in touch with nature can be hard in the concrete jungle, but the Pensa 'Light Reeds' are the next best thing to a lush green forest. The faux aquatic herbage provides a picturesque view to reconnect New Yorkers with mother nature.

The peculiar lightning fixture uses water currents to generate power and emit light for passing patrons. The tentacle-like form emulates the statuesque water reeds that grow abundantly in ponds and rivers. The street lights sway in the wind and radiate a soft glow, setting off a lovey-dovey backdrop for city slickers. Although these reeds are artifical, they supply a unique solution to two city planning problems: lightning up inaccessible walkways and bringing life into a grey city.

The Pensa Light Reeds may be artificial, but it reconnects citizens with the dissipating beauty of the world's most precious resource: water.
Trend Themes
1. Faux Nature - The rise of artificial nature installations creates new opportunities for sustainable urban development and eco-friendly design.
2. Renewable Energy-powered Lighting - Water-driven lighting solutions like the Pensa Light Reeds demonstrate the potential for innovative, eco-friendly approaches to illuminating urban spaces.
3. Biophilic Design - Incorporating natural elements like the Pensa Light Reeds into urban environments can help improve mental health and well-being among city residents.
Industry Implications
1. Urban Planning - Innovative lighting solutions like Pensa Light Reeds have the potential to revolutionize urban planning and create safer, more vibrant cities.
2. Sustainable Design - The demand for sustainable and eco-friendly design solutions is driving the development of new products and services like water-powered lighting.
3. Public Art - Public art installations like Pensa Light Reeds offer unique opportunities to enhance public spaces with functional, aesthetically pleasing design elements.
2.5
Score
Popularity
Activity
Freshness