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Life Cycle Snapshot Ads

Getty Images Turns 873 Pictures Into a Touching Video Clip

— June 18, 2012 — Pop Culture
This amazing minute-long video is an advertisement for Getty Images. Remarkably, this video is solely comprised of 873 separate pictures. It was creatively put together to form a story that follows the life journey of a young couple that goes through childbirth and grows old together.

You will notice that it's not the same couple that is used throughout the whole video. Over 5,000 photos were stiffed through over the span of six months in order to create the best frame for seamless storyline.

Getty Images was the first company to license imagery online and it's evident that they are continuing to stay ahead of the curve.
Trend Themes
1. Life Cycle Snapshot Ads - The trend of using still images creatively to form a seamless storyline in ads offers opportunities for storytelling and emotional connection.
2. User-generated Imagery - The trend of incorporating user-generated imagery in compelling ads offers opportunities for cost-effective and authentic visual content.
3. Interactive Ads - The trend of creating interactive visual experiences in ads offers opportunities for engagement and brand awareness.
Industry Implications
1. Advertising - In the advertising industry, there is an opportunity to use Life Cycle Snapshot Ads, User-Generated Imagery, and Interactive Ads to create engaging and memorable campaigns.
2. Stock Photography - In the stock photography industry, there is an opportunity to offer curated collections of still images that can be used creatively in ads to tell stories and convey emotions.
3. Technology - In the technology industry, there is an opportunity to develop tools and platforms that enable brands to create and publish Life Cycle Snapshot Ads, User-Generated Imagery, and Interactive Ads more easily and effectively.
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