Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Mustache-Mocking Cups

Philips 'Augmented Reality Mugs' Give Hairless Men Faux Facial Hair

— May 31, 2012 — Marketing
It's very rare to see an Asian man with facial hair, and to promote Philips grooming products to Taiwanese men, the company launched the 'Augmented Reality Mugs' stunt.

Around 73% of Taiwanese men feel that the act of grooming is about keeping clean. They prefer a clean-cut look over maintaining facial hair, unlike the west where male sex appeal comes with rugged looks, stubble and beards.

To increase the sales of shaving products, Philips created Augmented Reality Mugs, which are glass mugs with facial hair stickers. These were presented at select salons in Taiwan where hair stylists offered men these comical cups. When customers were interested, they were instantly offered a 50% off coupon to Philips' grooming kits. The Augmented Reality Mugs stunt is a quirky promotion that successfully attracted customers.
Trend Themes
1. Clean-cut Look - The preference for clean-cut looks among Taiwanese men presents an opportunity for grooming companies to market shaving products and services.
2. Facial Hair Stickers - The use of facial hair stickers on augmented reality mugs can be a disruptive innovation for the marketing industry and grooming companies looking to attract customers with humorous promotions.
3. Augmented Reality Marketing - The use of augmented reality in marketing campaigns, such as Philips' augmented reality mugs, presents an opportunity for tech companies to offer innovative marketing solutions to businesses.
Industry Implications
1. Grooming - The grooming industry can leverage the preference for clean-cut looks among Taiwanese men and the success of Philips' quirky promotion to increase sales of their products and services.
2. Marketing - The marketing industry can utilize the use of augmented reality in campaigns such as Philips' augmented reality mugs to offer disruptive innovation opportunities to businesses.
3. Tech - The tech industry can provide innovative marketing solutions to businesses through the use of augmented reality, such as the technology used in Philips' augmented reality mugs.
4.1
Score
Popularity
Activity
Freshness