The HHI and Dunderdon Welder's Jacket is a Functional Rendition of a Classic
Sarah Moore — May 29, 2012 — Fashion
References: shop.hammarhead & coolhunting
It's not often that garments meant for the factory make it into mainstream fashion but the HHI and Dunderdon Welder's Jacket has taken a durable design from the 70s and modernized it -- without losing the toughness that is essential to the character of the coat.
The rugged look is a departure from both brand's typical design aesthetic, as the first dive into the use of suede for Dunderdon and the most functional article of clothing to come from HHI's creative team yet.
While the fit has been altered from that of traditional welding jackets, the coat does not forgo the functions that would be needed if it were to actually be used in a welding station. All of the pockets are insulted to protect sparks from burning the wearer and the cuffs and neck clasps have been designed to protect the body and allow for thick gloves to be worn under the coat with ease.
The rugged look is a departure from both brand's typical design aesthetic, as the first dive into the use of suede for Dunderdon and the most functional article of clothing to come from HHI's creative team yet.
While the fit has been altered from that of traditional welding jackets, the coat does not forgo the functions that would be needed if it were to actually be used in a welding station. All of the pockets are insulted to protect sparks from burning the wearer and the cuffs and neck clasps have been designed to protect the body and allow for thick gloves to be worn under the coat with ease.
Trend Themes
1. Rugged Retro Workwear - This trend presents an opportunity for clothing brands to create functional and durable workwear that combines vintage aesthetics with modern functionality.
2. Mainstream Adoption of Industrial Fashion - This trend highlights the potential for industrial-style clothing to become popular beyond its traditional usage in factories, opening up new market opportunities for fashion brands.
3. Innovation in Protective Apparel - This trend demonstrates the need for innovative designs in protective apparel, creating opportunities for companies to develop clothing that offers both style and functionality.
Industry Implications
1. Clothing - Clothing brands can capitalize on the trend of rugged retro workwear by offering functional and stylish garments for both industrial and mainstream use.
2. Fashion - The mainstream adoption of industrial fashion creates new opportunities for fashion brands to incorporate rugged and functional aesthetics into their collections.
3. Safety and Protective Equipment - The innovation in protective apparel presents opportunities for companies in the safety and protective equipment industry to develop more versatile and stylish products for various industries.
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