The Biopark Campaign Promotes Clean Vegetables
Meghan Young — May 29, 2012 — Lifestyle
References: jandl.sk & ibelieveinadv
Since people are becoming more and more aware of the processes behind the production of certain foods, it is important that they also receive information about alternative sources of their favorite fruits, veggies and more; in this case, the Biopark campaign hones in on vegetables.
The Biopark campaign focuses on relatively shocking images of these veggies taking drugs, which highlight the tag line, "Not all veggies are clean veggies." It then encourages people to buy bio produce from Biopark. The tomatoes starring in the Biopark campaign are seen shooting up while carrots are smoking up.
The Biopark campaign was conceived and executed by Jandl, an ad agency based in Bratislava, Slovakia. Art directed by Matus Nemcik with creative direction by Pavel Fuksa, the Biopark campaign was hilariously illustrated by Noper with copywriting by Adam Rovny.
The Biopark campaign focuses on relatively shocking images of these veggies taking drugs, which highlight the tag line, "Not all veggies are clean veggies." It then encourages people to buy bio produce from Biopark. The tomatoes starring in the Biopark campaign are seen shooting up while carrots are smoking up.
The Biopark campaign was conceived and executed by Jandl, an ad agency based in Bratislava, Slovakia. Art directed by Matus Nemcik with creative direction by Pavel Fuksa, the Biopark campaign was hilariously illustrated by Noper with copywriting by Adam Rovny.
Trend Themes
1. Alternative Food Sources - The growing awareness of food production processes presents an opportunity for innovative companies to offer alternative sources of clean vegetables and fruits.
2. Shocking Advertising Tactics - The Biopark campaign demonstrates the potential for disruptive innovation by using provocative and attention-grabbing images to promote eco-friendly produce.
3. Transparency in Food Industry - Consumers' increasing interest in knowing the sources of their food creates a disruptive innovation opportunity for companies to provide transparent information about the production of vegetables.
Industry Implications
1. Food and Agriculture - The Biopark campaign highlights the need for the food and agriculture industry to explore and invest in cleaner and environmentally-friendly methods of producing vegetables.
2. Advertising and Marketing - The use of shocking and unconventional advertising tactics in the Biopark campaign opens up opportunities for disruption and creativity in the advertising and marketing industry.
3. Creative Services - The successful execution of the Biopark campaign by Jandl, an ad agency, showcases the potential for innovative and thought-provoking campaigns in the creative services industry.
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