The INDi Unzipped Infographic Tracks Jean Popularity
Courtney Scharf — May 26, 2012 — Fashion
References: indicustom & coolinfographics
Detailing one of the world's most beloved fabrics, the INDi Unzipped infographic breaks down a product with an unmatched level of popularity.
Offering statistics about buyers, the market and the future of denim, this chart uses an unlikely subject for the infographic template. The graph is interesting because it sheds light on the fashion industry in general, suggesting that a customized market will soon take over in a big way. Focusing on US statistics, the infographic highlights states with the greatest number of denim-lovers. California has the highest rate of INDi buyers, to be exact. One of the more socially intriguing factoids from the graph is that 60% of people are wearing jeans to work, a definite shift from more traditional workwear in the past.
Though this is a marketing-motivated move on behalf of the INDi brand, this infographic is an interesting and predictive snapshot of the denim industry.
Offering statistics about buyers, the market and the future of denim, this chart uses an unlikely subject for the infographic template. The graph is interesting because it sheds light on the fashion industry in general, suggesting that a customized market will soon take over in a big way. Focusing on US statistics, the infographic highlights states with the greatest number of denim-lovers. California has the highest rate of INDi buyers, to be exact. One of the more socially intriguing factoids from the graph is that 60% of people are wearing jeans to work, a definite shift from more traditional workwear in the past.
Though this is a marketing-motivated move on behalf of the INDi brand, this infographic is an interesting and predictive snapshot of the denim industry.
Trend Themes
1. Customized Market - The INDi Unzipped infographic suggests that a customized market will soon take over the fashion industry in a big way.
2. Shift in Workwear - The graph reveals a shift in workwear trends, with 60% of people now wearing jeans to work.
3. Predictive Snapshot - The INDi Unzipped infographic provides an interesting and predictive snapshot of the denim industry.
Industry Implications
1. Fashion Industry - The customized market trend identified in the INDi Unzipped infographic presents disruptive innovation opportunities for the fashion industry.
2. Workwear Industry - The shift in workwear trends towards jeans, as shown in the infographic, presents disruptive innovation opportunities for the workwear industry.
3. Marketing Industry - The use of infographics, like INDi Unzipped, as predictive snapshots of industries presents disruptive innovation opportunities for the marketing industry.
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