The 'Thank You For Browsing' Infographic Details Decision-Making
Courtney Scharf — May 23, 2012 — Marketing
References: corporate.local & milo
This 'Thank You For Browsing' infographic details consumers' pre-buying tendencies. Providing valuable information to both buyers and sellers, the chart breaks down the way we shop.
Purchasing any item can be stressful, and information about the process is invaluable to companies. In order to avoid trouble, consumers often wisely do their homework prior to purchase. Using data from a Local Corporation survey, this infographic shows who is researching, who is not and what it means. Showing who buys products and how people are making purchases, the infograph clearly demonstrates the increasing role of technology and social media in customer experience. For example, the dependency of consumers on online reviews and ratings is staggeringly noted on the chart.
Demonstrating consumer trends and approaches to purchasing, the infographic is a simple breakdown of a complicated topic. Perhaps best used as a testament to the increasingly important integration of technology, this chart is useful to customers and companies alike.
Purchasing any item can be stressful, and information about the process is invaluable to companies. In order to avoid trouble, consumers often wisely do their homework prior to purchase. Using data from a Local Corporation survey, this infographic shows who is researching, who is not and what it means. Showing who buys products and how people are making purchases, the infograph clearly demonstrates the increasing role of technology and social media in customer experience. For example, the dependency of consumers on online reviews and ratings is staggeringly noted on the chart.
Demonstrating consumer trends and approaches to purchasing, the infographic is a simple breakdown of a complicated topic. Perhaps best used as a testament to the increasingly important integration of technology, this chart is useful to customers and companies alike.
Trend Themes
1. Pre-purchase Research - The infographic highlights consumers' dependency on online reviews and ratings, presenting an opportunity for businesses to implement reputation management strategies.
2. Technology Integration - The infographic demonstrates the increasing role of technology and social media in customer experience, suggesting an opportunity for businesses to innovate through personalized and targeted marketing strategies.
3. Consumer Decision-making - The infographic breaks down the way consumers shop, presenting an opportunity for businesses to optimize their product offerings and marketing messages to better appeal to their target audience.
Industry Implications
1. E-commerce - The infographic's emphasis on online research and purchase behavior presents an opportunity for e-commerce businesses to invest in customer reviews and ratings systems.
2. Marketing - The infographic's insights into consumer decision-making and technology integration suggest an opportunity for marketing professionals to tailor their strategies to a continuously evolving consumer landscape.
3. Retail - The infographic's breakdown of consumer shopping behavior presents an opportunity for retailers to optimize their store layouts, product displays, and pricing strategies to better appeal to their target audience.
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