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Summery Seaworthy Photoshoots

The Flare 'Into the Deep' Editorial Stars Meagan Callen

— May 23, 2012 — Fashion
Inspired by the blue sea and the creatures that might reside in its depths, the Flare 'Into the Deep' editorial is shimmeringly surreal and romantically enticing. As though shot in the ocean, a soft light floats around model Meagan Callen, who herself has been transformed into a sparkling mermaid that would put the beauty of Disney's Ariel to shame.

Captured by New York- and Toronto-based Canadian photographer Chris Nicholls, the Flare Into the Deep editorial is set to appear in the June 2012 issue of the magazine. The blonde beauty was styled by fashion editor Fiona Green in cool colors, frothy ruffles and shimmering sequins. The oceanic theme was perfected by beauty artist Tony Masciangelo who concentrated on tousled locks and braids as well as pink lips and vibrant eyeshadows.
Trend Themes
1. Underwater Fashion Photography - Disruptive innovation opportunity: Explore new ways to capture stunning underwater fashion editorials with innovative techniques and equipment.
2. Mermaid-inspired Fashion - Disruptive innovation opportunity: Create unique and ethereal fashion designs and accessories inspired by the mesmerizing beauty of mermaids.
3. Ocean-inspired Beauty - Disruptive innovation opportunity: Develop cosmetic products and beauty treatments that mimic the radiant and enchanting colors of the ocean.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunity: Introduce advanced underwater photography equipment and software to enhance the quality and creativity of fashion editorials.
2. Fashion Design - Disruptive innovation opportunity: Push the boundaries of fashion design by incorporating elements of mermaid-inspired aesthetics, such as iridescent fabrics and scales.
3. Beauty and Cosmetics - Disruptive innovation opportunity: Experiment with new formulations and colors for beauty products that reflect the magical and captivating allure of the ocean.
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