Therapy by Roman Polanski Captures the Allure of Prada
Andrew Robertson — May 22, 2012 — Pop Culture
References: youtube & highsnobiety
‘Therapy’ by Roman Polanski is a short film presented by Prada starring Ben Kingsley and Helena Bonham Carter as a therapist and his patient.
The film begins with Carter’s character entering Kingsley’s office, taking off her beautiful coat and sitting down on the couch. As she begins to describe the specifics of her latest dream, the therapist’s attention begins to shift from his patient to her coat. Carter continues to go on about her dream, oblivious to the fact that her therapist is completely enthralled by her jacket.
The shift in attention from person to thing coincides with the frustration that Carter’s character feels as a women subjugated by men and her upper class status. As Kingsley envelops himself in the beautiful fur cloak it becomes apparent that when Prada is concerned, the piece takes precedence over the person, after all “PRADA Suits Everybody.”
The film begins with Carter’s character entering Kingsley’s office, taking off her beautiful coat and sitting down on the couch. As she begins to describe the specifics of her latest dream, the therapist’s attention begins to shift from his patient to her coat. Carter continues to go on about her dream, oblivious to the fact that her therapist is completely enthralled by her jacket.
The shift in attention from person to thing coincides with the frustration that Carter’s character feels as a women subjugated by men and her upper class status. As Kingsley envelops himself in the beautiful fur cloak it becomes apparent that when Prada is concerned, the piece takes precedence over the person, after all “PRADA Suits Everybody.”
Trend Themes
1. Fashion Film Collaborations - Collaborations between fashion brands and filmmakers to produce visually stunning and emotionally captivating fashion films disrupts traditional marketing techniques.
2. Person-thing Attention Shift - The shift in attention from person to thing as seen in 'Therapy' offers disruptive opportunities for brands looking to showcase their products as the main focus of power or source of self-expression.
3. Narrative Ads - Short films with a narrative that centers around a brand's product rather than traditional advertisements breaks through ad fatigue and creates an emotional connection with audiences.
Industry Implications
1. Fashion - Fashion brands can collaborate with filmmakers to produce short films that showcase their products in a unique and visually stunning way.
2. Marketing and Advertising - Using narrative storytelling and a product-centric approach in ads can help brands break through ad fatigue and create an emotional connection with audiences.
3. Film and Media - More film directors and studios can partner with brands to create short films as a new form of storytelling and art that push traditional boundaries and showcase their products in a fresh and innovative way.
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