Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Poverty-Preventing Pizza Campaigns

The Hunger Delivery Video Shows How Pizza is Ending Hunger

— May 16, 2012 — Social Good
Hunger Delivery is a video that shows how the Food Bank Foundation uses pizza delivery to raise awareness about poverty-stricken people.

Many people are able to satisfy their own hunger with one simple phone call to a food delivery service but it's not that easy for everyone. To demonstrate this, the Food Bank Foundation teamed up with two major pizzerias in Asunción, Paraguay. The orders were taken, however, it was deliberately planned to deliver the pizzas late. Of course, frustrated customers complained but upon delivery, they were surprised to learn they were receiving the food for free. The aim was to make people aware of needy people with no access to food along with a simple request for a small contribution.

The Hunger Delivery stunt hit the media and the campaign turned out to be very successful with an accumulation of 50 tons of food that fed more than 13,000 children and elderly folks.
Trend Themes
1. Hunger Awareness Campaigns - Disruptive innovation opportunity: Creative campaigns that use food delivery services to raise awareness about hunger and poverty.
2. Charitable Marketing Strategies - Disruptive innovation opportunity: Introducing unique marketing strategies where customers receive free food in exchange for a small contribution to a charitable cause.
3. Social Impact Advertising - Disruptive innovation opportunity: Developing advertising campaigns that engage customers by highlighting social issues and encouraging them to take action.
Industry Implications
1. Food Delivery Services - Disruptive innovation opportunity: Partnering with charitable organizations to create campaigns that leverage food delivery services to raise awareness and support those in need.
2. Non-profit Organizations - Disruptive innovation opportunity: Collaborating with food delivery services and restaurants to create impactful campaigns that address societal issues and drive contributions.
3. Marketing and Advertising - Disruptive innovation opportunity: Incorporating social impact advertising into marketing strategies to engage customers and create a positive brand image aligned with a charitable cause.
2.4
Score
Popularity
Activity
Freshness