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Charitable Bicycle Campaigns

The Porteur Foundation Donates to Children in Developing Countries

— May 13, 2012 — Social Good
The Porteur Foundation operates around a One-for-One framework in association with Unicef. For every bicycle sold, one will be in turn donated to children living in developing countries. The classic porteur style bike was used in the aftermath of World War II to transport goods back and forth, accommodating growth and reconstruction. The team behind this venture believes that this framework is still relevant, and can moreover help to improve the livelihood of those in need.

Porteur supports bicycles as a means of independence, carrying people and goods in a timely manner. The health benefits have also been made clear here by way of the pedaling mechanism. The organization claims that Africa will benefit immensely from the vehicles, not to mention the worldly need for approximately 100 million two-wheelers.

The Porteur Foundation maintains that a single life can change the pace of an entire community, and that is why they wish to promote individual autonomy via the One-for-One plan.

Contact Information
Porteur Foundation website
Porteur Foundation on Facebook
Trend Themes
1. One-for-one Philanthropy - The Porteur Foundation's One-for-One framework is a disruptive innovation opportunity to combine business with social responsibility by donating bicycles for each one sold.
2. Bicycle Mobility Solutions - The rise in the use of bicycles as a means of transportation presents a disruptive innovation opportunity for companies in the bicycle industry to provide mobility solutions for urban areas.
3. Health and Wellness Through Cycling - The emphasis on health benefits in the Porteur Foundation's campaign creates a disruptive innovation opportunity for the fitness industry to develop products and services catering to cyclists.
Industry Implications
1. Nonprofit Organizations - Nonprofit organizations can explore the One-for-One framework to create innovative philanthropic programs that align with their mission.
2. Bicycle Manufacturing - Bicycle manufacturers have the opportunity to develop sustainable and affordable bicycles to address the growing demand for transportation in developing countries.
3. Fitness and Wellness - The fitness and wellness industry can tap into the trend of cycling by creating specialized products and services aimed at promoting cycling as a form of exercise and transportation.
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