The Factory Fifteen Samsung Promo is Ahead of its Time
Josh Triantafilou — May 7, 2012 — Pop Culture
References: factoryfifteen & thedigitalage
The London-based animation studio Factory fifteen recently put together an impressively rendered animated mural that depicts London as both a shimmering city of the future, as well as a depressed dystopia.
The animation, aptly titled, 'Londons,' was produced for Samsung's UK flagship store in Westfields Shopping Centre. It occupies a giant five and a half meter by two and a half meter area, and in doing so proudly and effectively demonstrates the visual prowess of Samsung's new, almost edgeless television models.
Beyond technical details, the animation depicts two cities within one. One represents what Factory Fifteen terms on their Behance page as a "hyper captial." That is, a shining constellation of glass and steel, jutting its way up towards the sky. The other city is comprised of economically depressed suburbs, sprawling their way out in mediocrity.
The animation, aptly titled, 'Londons,' was produced for Samsung's UK flagship store in Westfields Shopping Centre. It occupies a giant five and a half meter by two and a half meter area, and in doing so proudly and effectively demonstrates the visual prowess of Samsung's new, almost edgeless television models.
Beyond technical details, the animation depicts two cities within one. One represents what Factory Fifteen terms on their Behance page as a "hyper captial." That is, a shining constellation of glass and steel, jutting its way up towards the sky. The other city is comprised of economically depressed suburbs, sprawling their way out in mediocrity.
Trend Themes
1. Futuristic Urban Animations - The trend of using advanced animations to showcase futuristic cityscapes and contrasting dystopian elements.
2. Immersive Retail Experiences - The trend of creating large-scale animated installations in retail spaces to enhance brand engagement.
3. Visual Prowess in Advertising - The trend of using stunning visuals and advanced technology to showcase the capabilities of products or services.
Industry Implications
1. Animation and Visual Effects - The animation industry can explore new opportunities in creating immersive urban animations for marketing and promotional campaigns.
2. Consumer Electronics - The consumer electronics industry can leverage advanced visual technology to communicate the benefits of their products in unique and engaging ways.
3. Retail and Advertising - The retail and advertising industries can embrace immersive retail experiences to captivate customers and drive brand awareness and sales.
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