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Rights-Based Organic Food

Grocerybunny Makes Quality Produce More Accessible and Affordable

— April 23, 2012 — Social Good
Keeping up with healthy eating is not difficult with Grocerybunny hopping around town to assure that every tummy is filled with top-notch food.

Co-founders Lucas Lu and Stephen Bentley established this Toronto-based company in 2012 to jump start a crusade of bringing people healthy groceries at a reasonable cost. The dynamic duo are on a social mission to make quality groceries more accessible and affordable.

Grocerybunny functions in the same way as popular group buying business models; gather a handful of friends looking to eat healthy to purchase limited edition deals that'll result in saving money and getting more than bargained for. Fifteen dollars worth of fresh organic mouthwatering berries will account for $20 worth.

Customers can choose to pay with credit cards or Paypal to retrieve a receipt, which is to be brought to the store and shown during check out. This ingenious business does the work for customers and saves them the stress of running around to find affordable and healthy goods.

Working to make Toronto a healthier place, Grocerybunny is constantly on the lookout, scrounging for the best and most nutritious groceries.

Contact Information
Grocerybunny website
Grocerybunny on Facebook
Grocerybunny on Twitter
Grocerybunny on Google+
Trend Themes
1. Rights-based Organics - The trend of placing importance on ethical and sustainable food production practices creates opportunities for new businesses to disrupt the traditional food industry.
2. Group Buying Business Models - The rise of group buying business models like Grocerybunny opens the door for more companies to offer affordable and accessible healthy food options.
3. Social Responsibility - Customers are increasingly seeking out companies with a social mission, creating a market for businesses like Grocerybunny to thrive.
Industry Implications
1. Grocery - Grocery stores and food retailers can benefit from incorporating more ethically produced and affordable food options to appeal to socially conscious consumers.
2. E-commerce - E-commerce platforms can leverage group buying business models to offer discounted and sustainable food products as a source of differentiation from traditional grocery retailers.
3. Agriculture - Farmers and agricultural companies can benefit from adopting sustainable and ethical practices to appeal to consumers demanding organic and locally-sourced food options.
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