IL Magazine Commissions La Tigre Studio for April Issue
Josh Triantafilou — April 20, 2012 — Marketing
References: latigre.net & behance.net
The Milan-based art and graphic design studio La Tigre was recently commissioned by Il magazine to create cover art. La Tigre's work will be featured in the April issue, which is dedicated to the history and evolution of Italian design.
Obviously, when an Italian magazine hires an Italian art and design studio to design cover art about the history of Italian design, there are standards that need to be met. If the work looks like it could be found on some grocery store checkout counter, then the magazine will not be very happy with the studio. Thankfully, this is not the case.
Crisp, modern and contemporary aptly describe the designs for IL's April issue. Cool colors like teal contrast cleanly with reds and blacks within sharply defined lines and shapes. The cover-art does well to celebrate Italian design.
Obviously, when an Italian magazine hires an Italian art and design studio to design cover art about the history of Italian design, there are standards that need to be met. If the work looks like it could be found on some grocery store checkout counter, then the magazine will not be very happy with the studio. Thankfully, this is not the case.
Crisp, modern and contemporary aptly describe the designs for IL's April issue. Cool colors like teal contrast cleanly with reds and blacks within sharply defined lines and shapes. The cover-art does well to celebrate Italian design.
Trend Themes
1. Modern Cover-art Design - As consumer demand for visually appealing content grows, artists and graphic designers have an opportunity to leverage new design techniques to create modern and stylish cover-art
2. Celebration of Local Traditions - As consumers become more interested in local cultures, businesses and industries can highlight local traditions in their branding and marketing to attract culturally motivated consumers
3. Collaboration in Creative Industries - As companies seek to create standout content, creative industries such as art and graphic design have an opportunity to collaborate with brands across various industries for innovative and unique designs
Industry Implications
1. Art and Graphic Design - Art and graphic design industries have an opportunity to create modern and innovative cover-art designs for publications and other products
2. Publishing - Publishing companies can leverage modern cover-art design to attract readers and differentiate themselves in an increasingly crowded market
3. Tourism and Hospitality - The tourism and hospitality industries can attract culturally motivated consumers by highlighting and celebrating local traditions in their branding and marketing materials
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