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NOT ON FRONT PAGE

All-In-One Home Entertainment

IKEA Debuts Amazing Uppleva Clutter-Free System

— April 17, 2012 — Marketing
Addressing the age-old issue of cluttered and mismatched home entertainment technology, IKEA has released a video showcasing UPPLEVA, the brand's first foray into the electronics industry.

Set to be released in five European cities this summer, UPPLEVA begs that all-too-familiar question: Why didn't I think of that?

The brilliance of the design lies in the integration of furniture and technology. Because these two components are compacted into one, IKEA has developed a product that looks better than other products and does more for its customers.

By integrating space for speakers and wires within the set, UPPLEVA addresses the issue of visible wiring stunningly well. Along with the visual beauty of the product, the system comes complete with USB ports, a DVD/Blu Ray player, Internet capabilities and radio, and only one remote control.

The all-in-one design has led many people to liken UPPLEVA to a giant iPad, which in many respects it is. This ingenious product will, without a doubt, revolutionize the home entertainment industry. The only question is, do you have to put it together yourself?
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