Uncover the Latest in Herbal Beverages
Rebecca Byers — March 29, 2012 — Lifestyle
References: trendreports
Boutique tea shops and a plethora of tea flavors and varieties continue to emerge in the marketplace. From the latest loose-leaf tea infusers to an eye-catching advertising campaign, Trend Hunter's Tea Trend Report tracks the freshest tea innovations that are making a splash with consumers.
The health benefits of drinking tea have been highlighted in the recent re-emergence of healthy lifestyle culture, and are exemplified in the over 1,000 examples of tea market research contained in our crowd-generated research. An additional 107 PRO Trends provide a focused analysis of such macro-trends, which have garnered consumer attention and maintain implications for the future of the market as a whole.
Stay ahead in the competitive food and beverage industry with our crowd-generated data that promises to provide exciting inspiration for your brand.
The health benefits of drinking tea have been highlighted in the recent re-emergence of healthy lifestyle culture, and are exemplified in the over 1,000 examples of tea market research contained in our crowd-generated research. An additional 107 PRO Trends provide a focused analysis of such macro-trends, which have garnered consumer attention and maintain implications for the future of the market as a whole.
Stay ahead in the competitive food and beverage industry with our crowd-generated data that promises to provide exciting inspiration for your brand.
Trend Themes
1. Herbal-tea - Expanding the market and range of herbal-tea flavors provides an opportunity for small businesses and tea shops.
2. Loose-leaf-infusers - Investing in innovative and visually appealing loose-leaf tea infusers can give companies a competitive edge in the crowded herbal beverage market.
3. Advertising-campaigns - Creating attention-grabbing advertising campaigns can help tea brands stand out to consumers and increase sales.
Industry Implications
1. Beverage - The tea market continues to rise in popularity, creating opportunities for beverage companies to expand their offerings and tap into the growing demand for herbal beverages.
2. Retail - Specialty tea shops and boutiques are growing in number, indicating an opportunity for the retail industry to invest in this trend and differentiate themselves from big box stores.
3. Marketing - As the competition in the tea market increases, marketing companies can provide value by creating unique and innovative advertising campaigns that will attract and retain customers for tea brands.
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