Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Billboard Trend Report

Unlock Patterns Changing the Landscape of Outdoor Advertising

— March 21, 2012 — Marketing
A traditional and effective form of advertising, billboards are used in high-traffic areas to grasp the attention of drivers and pedestrians. With modern technology, the billboard advertising landscape has forever changed. Get updated information on the current state of billboards, from interactive displays to vintage prints, with the Billboard Trend Report.

Great ads do two things really well: coerce attention and create an alluring impression. Billboards are especially great at this because of locations, size, slogans and visuals. However, many companies are straying from traditional print ads as digital displays and electronic media becomes more prevalent.

By extracting relevant data from our crowd-sourced research, users will be able to unlock innovation and discover inspiration via the 226 PRO Trends and thousands of examples of billboard research.
Trend Themes
1. Interactive Displays - The rise of interactive displays on billboards provides opportunities for brands to engage with their audience in new and immersive ways, such as through touchscreens or augmented reality.
2. Digital Transformation - As digital displays and electronic media become more prevalent, traditional print billboard advertising is being revolutionized, creating opportunities for brands to leverage new technologies and reach audiences in more dynamic and personalized ways.
3. Crowd-sourced Research - Leveraging crowd-sourced research can unlock innovation and provide inspiration for billboard advertising, allowing brands to tap into emerging trends and leverage data-driven insights to create more effective and impactful campaigns.
Industry Implications
1. Advertising - The advertising industry can embrace interactive displays and digital transformation to create compelling and engaging billboard campaigns that capture audience attention and drive brand awareness.
2. Technology - The technology industry can capitalize on the digital transformation of billboard advertising by developing innovative solutions, such as advanced display technologies and data analytics tools, to enhance the effectiveness and measurement of outdoor advertising.
3. Market Research - The market research industry can play a crucial role in analyzing crowd-sourced research data and providing valuable insights to brands and advertisers, helping them identify trends, consumer preferences, and optimize their billboard advertising strategies.
0.9
Score
Popularity
Activity
Freshness