Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Surreal Domestic Spaces

Vaka Valo Draws Lucid Environments

— April 15, 2012 — Art & Design
Part domestic, part sublime and utterly bizarre, these illustrations from Vaka Valo's series 'Dream Diary' depict individuals whose dream-inspired reality has seeped into and tainted their household environment.

These drawings feature white characters within soft pink and blue-colored backgrounds. The realism of the characters and the docile nature of their surroundings creates an initial impression of comfort that then becomes threatened when noticing the menacing and morbid events taking place.

The juxtaposition between napping individuals and surreal occurrences works to establish an existence in which one's dream-like state has seeped into and contaminated what might otherwise be a normal reality. Dreams have a tendency to use imagery and emotions that are kept buried within the subconscious, and these illustrations are a great example of that blur between the alert and reverie.
Trend Themes
1. Surreal Illustrations - Business professionals can tap into the trend of surreal illustrations to create disruptive marketing campaigns that capture attention and intrigue.
2. Dream-inspired Reality - Exploring the concept of dream-inspired reality can lead to disruptive innovation opportunities in fields such as virtual reality technology and immersive storytelling experiences.
3. Subconscious Imagery - The use of subconscious imagery, as depicted in Vaka Valo's illustrations, offers businesses the chance to create thought-provoking designs or products that tap into consumers' deeper desires and emotions.
Industry Implications
1. Art and Design - The art and design industry can benefit from the trend of surreal illustrations by incorporating such visuals into various mediums, such as advertising campaigns or product packaging, to create a unique brand identity.
2. Marketing and Advertising - The marketing and advertising industry can explore the concept of dream-inspired reality to create disruptive digital campaigns that engage and captivate target audiences.
3. Virtual Reality Technology - The virtual reality technology industry has an opportunity to create immersive experiences that blur the lines between dream and reality, providing users with unique and transformative interactions.
4.8
Score
Popularity
Activity
Freshness