Clean the Air Foundation Plants a Tree for Polluting Cars Donated
Parul Rohatgi — April 16, 2012 — Eco
References: cleartheairfoundation.org & greencarreports
Clear The Air Foundation, founded by the Colorado Automobile Dealers Association, has launched a new, innovative 'Trees for Trade-Ins' program to appeal to the growing eco-consciousness of consumers.
Under the Trees for Trade-Ins program, if you live in Colorado, and own a pre-1990 car, you can donate it to the foundation. The Foundation in turn will donate to ReForest Colorado the cost of planting one tree in an area which needs cover. The person donating the car also gets tax credits, based on the car’s value.
A unique feature of this program is that the donated car is not re-sold, or put back on the roads to pollute. The car is stripped, and all parts destroyed or sold as scrap. The money gained by selling the scrap is again donated to air pollution-linked causes.
Under the Trees for Trade-Ins program, if you live in Colorado, and own a pre-1990 car, you can donate it to the foundation. The Foundation in turn will donate to ReForest Colorado the cost of planting one tree in an area which needs cover. The person donating the car also gets tax credits, based on the car’s value.
A unique feature of this program is that the donated car is not re-sold, or put back on the roads to pollute. The car is stripped, and all parts destroyed or sold as scrap. The money gained by selling the scrap is again donated to air pollution-linked causes.
Trend Themes
1. Eco-conscious Consumerism - Innovative programs like 'Trees for Trade-Ins' appeal to consumers' growing eco-consciousness, creating opportunities for businesses to develop environmentally-friendly products and services.
2. Sustainable Transportation - The 'Trees for Trade-Ins' program highlights the trend towards sustainable transportation options, opening up avenues for companies to develop electric vehicles and other eco-friendly modes of transport.
3. Circular Economy - The practice of stripping donated cars and selling the scrap for air pollution-linked causes aligns with the emerging trend of implementing circular economy principles, presenting opportunities for businesses to adopt similar practices across various industries.
Industry Implications
1. Automotive - The 'Trees for Trade-Ins' program creates disruptive innovation opportunities for the automotive industry to explore sustainable car recycling models and develop eco-friendly vehicles.
2. Environmental - Environmental organizations and initiatives can leverage the success of the 'Trees for Trade-Ins' program to develop similar initiatives that address air pollution issues and promote tree planting in other regions.
3. Carbon Offsetting - The 'Trees for Trade-Ins' program presents opportunities for carbon offsetting companies to collaborate with automotive organizations and offer carbon neutral solutions for vehicle emissions.
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