Fiat 500 by Gucci is a Mash-up with Autos and High-End Fashion
Kevin Young — April 12, 2012 — Autos
If you’re a fashion lover and car aficionado, the day has come where these two things become one: the Fiat 500 by Gucci. Today marks NOWNESS.com premiere of director Chris Sweeney’s short, which showcases the two Italian makers Gucci and Fiat collaborating to create a fashion infused car.
In this reel, viewers can see luxury accessories, high heels, sunglasses and handbags all going through a machine that transforms everything into car parts. This creatively crafted short is a marketing advertisement to showcase the collaboration.
The finished product is a Gucci embellished Fiat with the signature red and green striped lining the side of the car. The interior is canvased with Gucci designs as well, making this car a fashionable statement on the road.
“The Fiat 500 is a car that everyone holds close to their hearts,” says Sweeney. “It’s an icon of design.”
In this reel, viewers can see luxury accessories, high heels, sunglasses and handbags all going through a machine that transforms everything into car parts. This creatively crafted short is a marketing advertisement to showcase the collaboration.
The finished product is a Gucci embellished Fiat with the signature red and green striped lining the side of the car. The interior is canvased with Gucci designs as well, making this car a fashionable statement on the road.
“The Fiat 500 is a car that everyone holds close to their hearts,” says Sweeney. “It’s an icon of design.”
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