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Theatrically Dangerous Editorials

The Chloe Memisevic Metal Magazine Shoot is Deviously Dramatic

— April 14, 2012 — Fashion
The Chloe Memisevic Metal Magazine editorial might be all about theatrics, but there is an element of real danger peppered throughout as well. From the sporadic fires to the devious expressions, each shot will keep the reader on his or her toes while the otherwise tame fashion will help to calm any nerves.

Captured by Milan-based photographer Matteo Zini, the Chloe Memisevic Metal Magazine editorial is set to appear in the publication's spring and summer issue. The Croatian-Serbian beauty was styled by Rossana Passalacqua, who put together a ladylike wardrobe filled with fashion labels, such as Jil Sander, Prada and Miu Miu. Memisevic's mop of curls was created by hairstylist Franco Argento with black-rimmed eyes by makeup artist Tiziana Raimondo.
Trend Themes
1. Theatrical Fashion Editorials - The combination of drama and fashion in editorials creates opportunities for innovative storytelling through photography and clothing.
2. Dangerous Aesthetics - The incorporation of danger into artistic projects opens up opportunities for boundary-pushing and risk-taking.
3. Interactive Fashion Media - The use of interactive elements in fashion media such as photoshoots adds new dimensions to traditional forms of visual storytelling.
Industry Implications
1. Fashion - Fashion brands can explore more daring editorial concepts, risk-taking aesthetics and embrace interactive elements to engage with customers and differentiate from competitors.
2. Photography - Photographers can experiment with new forms of visual storytelling such as combining dramatic elements with high-fashion photography to create memorable and impactful content.
3. Media and Entertainment - Engaging with audiences through interactive fashion media and combining opposing elements such as fashion and danger can add exciting and fresh angles to traditional types of visual entertainment.
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