'How are You Feeling' by David Shrigley Takes on NYC With One Question
Kevin Young — April 14, 2012 — Art & Design
References: davidshrigley & designboom
New York City pedestrians woke up to a little surprise on the morning of April 5th when they were confronted by a massive billboard that read, 'How are You Feeling?'
Created by Glasgow-based artist David Shrigley, this 25 by 75 foot installation located at west 18th street and 10th avenue whips up the pessimistic side to things with an emotional and cynical Q and A. The billboard conversation includes issues such as paranoia, anxiety and the stress of pressure of trying to conform in terms of societal demands. The use of such a simple question that is able to connect all of contemporary society is brilliant.
This billboard is so lucid yet it also brings people together through shared experiences. Shrigley sure does know how to stir up a self-reflective battle in this creative and witty billboard doodle.
Photo Credits: designboom, davidshrigley
Created by Glasgow-based artist David Shrigley, this 25 by 75 foot installation located at west 18th street and 10th avenue whips up the pessimistic side to things with an emotional and cynical Q and A. The billboard conversation includes issues such as paranoia, anxiety and the stress of pressure of trying to conform in terms of societal demands. The use of such a simple question that is able to connect all of contemporary society is brilliant.
This billboard is so lucid yet it also brings people together through shared experiences. Shrigley sure does know how to stir up a self-reflective battle in this creative and witty billboard doodle.
Photo Credits: designboom, davidshrigley
Trend Themes
1. Cynical City Billboards - Opportunity to disrupt traditional advertising by creating provocative and thought-provoking billboards that challenge societal norms and trigger self-reflection.
2. Emotional and Cynical Q&A - Potential for disruptive innovation in the field of emotional marketing and consumer engagement by incorporating pessimistic messaging to evoke genuine emotions and create unique brand experiences.
3. Shared Experiences and Community Building - Opportunity to disrupt traditional advertising approaches by using billboards as a platform for fostering shared experiences and connecting individuals through relatable themes and conversations.
Industry Implications
1. Advertising - Opportunity for disruptive innovation in the advertising industry by challenging traditional messaging and creating emotionally impactful billboards.
2. Marketing - Potential for disruptive innovation in marketing strategies, particularly in emotional branding, by incorporating provocative and cynical messaging to engage consumers on a deeper level.
3. Art and Design - Opportunity for disruptive innovation in the art and design industry by using billboards as a medium for social commentary and creating thought-provoking installations that spark conversations.
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