Emeco
Happy Hotelier — February 25, 2008 — Naughty
References: emeco.net & chairblog.eu
While looking at the March 2008 edition of Wallpaper* Magazine, my eye fell on a new ad with nudes seated on an Emeco Navy 1006: One brushed, used by Petty Officer FTG3 Tony Cost, and one polished, used by Parisienne socialite Amelia-Louise Enright.
The ad is by Wieden Kennedy, brand champion to many, who had assembled a creative team featuring Neil Wilder, celebrity photographer and maniacal visionary.
This is the first time I see full but decent nudity used for a chair ad.
Notice the hairdo analogy brushed (cropped) versus polished!
About Emeco
It all began in 1944 with the Emeco NAVY 1006 Chair in 1946. Then handmade and still handmade.
In an older ad they used to emphasize the solidity of the lightweight chairs with some weight in stead of nudity.
About Environmental Issues
Emeco claims: The content of recycled aluminum used to make Emeco chairs is 80%. Of the recycled aluminum, half is post consumer (soft drink cans) and half is postindustrial (manufacturing scrap). Chairs made out of virgin aluminum have an energy density that is 17 times higher than that of Emeco chairs. Well I like it. It is, of course, only half of the story as everybody knows aluminum is a hell of an energy gobbler before it reaches usable state. I see another slogan here: Drink and you will have half a chair:-)
About the Navy 1006 Chairs
I add two photos of the Emeco Navy 1006 Chairs: The Brushed one and The polished one
The ad is by Wieden Kennedy, brand champion to many, who had assembled a creative team featuring Neil Wilder, celebrity photographer and maniacal visionary.
This is the first time I see full but decent nudity used for a chair ad.
Notice the hairdo analogy brushed (cropped) versus polished!
About Emeco
It all began in 1944 with the Emeco NAVY 1006 Chair in 1946. Then handmade and still handmade.
In an older ad they used to emphasize the solidity of the lightweight chairs with some weight in stead of nudity.
About Environmental Issues
Emeco claims: The content of recycled aluminum used to make Emeco chairs is 80%. Of the recycled aluminum, half is post consumer (soft drink cans) and half is postindustrial (manufacturing scrap). Chairs made out of virgin aluminum have an energy density that is 17 times higher than that of Emeco chairs. Well I like it. It is, of course, only half of the story as everybody knows aluminum is a hell of an energy gobbler before it reaches usable state. I see another slogan here: Drink and you will have half a chair:-)
About the Navy 1006 Chairs
I add two photos of the Emeco Navy 1006 Chairs: The Brushed one and The polished one
Trend Themes
1. Nudity in Advertising - Using tasteful nudity in ads for a wide range of products can capture attention and create a memorable impact.
2. Recycled Materials - Incorporating recycled materials into product design and manufacturing can appeal to environmentally conscious consumers.
3. Unique Product Design - Unconventional and distinctive product designs can differentiate brands in the highly competitive market.
Industry Implications
1. Furniture - The furniture industry can explore using innovative and provocative advertising techniques, like nudity, to attract customers.
2. Sustainable Manufacturing - The sustainable manufacturing industry can continue to promote the use of recycled materials, like aluminum, to reduce environmental impact.
3. Fashion and Photography - The fashion and photography industries can embrace unconventional and provocative concepts, like using nudity in advertising, to push creative boundaries and evoke emotions.
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