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Heavy House Vodka Videos

The Swedish House Mafia 'Greyhound' Music Clip Features Absolut

The Swedish House Mafia 'Greyhound' track has been chosen to feature Absolut in its music video encompassing an entirely abstract, sci-fi winter sport.

The video features a range of whimsically dressed individuals with retro colors and fancy headgear all pulling up in equally-awesome vehicles in the middle of what seems to be an icy arctic. Already the subliminal message of a chilled cup of vodka is being pressed upon Absolut's target audience. The individuals are from three different groups each having come to watch their robot-wolves race. Each robot-wolf is controlled by men in an alternate location who are using neon-colored hologram displays to control them. If you haven't caught on yet, it's okay... this video is just that abstract. A platter with a bottle of vodka and some grapefruit is shown at the end of the video showing the only drink that could cool such a heated futuristic game down would only come from Absolut.
Trend Themes
1. Abstract Music Videos - The use of abstract visuals in music videos offers an opportunity for brands to integrate their products in a unique and captivating way.
2. Retro-futurism Aesthetics - The popularity of retro-futurism aesthetics in videos presents an opportunity for brands to tap into nostalgia while showcasing their modern offerings.
3. Sci-fi Themed Campaigns - Sci-fi themed campaigns provide brands with an opportunity to create immersive storytelling experiences that resonate with their target audience.
Industry Implications
1. Alcohol & Spirits - The integration of Absolut vodka in the 'Greyhound' music video demonstrates the potential for alcohol brands to collaborate with artists to reach new audiences.
2. Entertainment & Music - The use of music videos as a platform for brand integration opens up opportunities for the entertainment and music industry to monetize content.
3. Advertising & Marketing - The creative and visually stunning approach of the 'Greyhound' music video highlights the potential for disruptive innovation in advertising and marketing campaigns.
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