Track Consumer Interests in Social Initiatives
Taylor Keefe — April 3, 2012 — Social Good
References: trendreports
From philanthropy and charity work to non-profit organizations, consumers are captivated by the far-reaching effects of activism, assembly and protest. Over the past year, there have been multiple events and organizations that caused movements like the Arab Spring and Occupy Wall Street, and our Non-Governmental Organizations Trend Report sheds light on the factors involved.
What can an NGO do that will affect my industry? Do NGOs influence retail trends? These are important questions for any business-minded individual, and our crowd-sourced research can assist finding answers. With 37 examples of NGO market research and 4 PRO trends, such as Empowering Retail and Catwalks For Causes, our data is perfect for marketers, entrepreneurs and social businesses that want to understand fluctuating trends affecting this burgeoning industry.
Use the NGO Trend Report to grasp knowledge that will give you an advantage over your competitors.
What can an NGO do that will affect my industry? Do NGOs influence retail trends? These are important questions for any business-minded individual, and our crowd-sourced research can assist finding answers. With 37 examples of NGO market research and 4 PRO trends, such as Empowering Retail and Catwalks For Causes, our data is perfect for marketers, entrepreneurs and social businesses that want to understand fluctuating trends affecting this burgeoning industry.
Use the NGO Trend Report to grasp knowledge that will give you an advantage over your competitors.
Trend Themes
1. Activism-driven Consumerism - Explore how consumers are increasingly supporting brands and products that align with their social and environmental values, presenting opportunities for businesses to incorporate sustainability and social initiatives.
2. Empowering Retail - Discover the trend of NGOs partnering with retailers to create cause-driven campaigns and initiatives, offering businesses the opportunity to align with such organizations for greater consumer engagement and brand loyalty.
3. Digital Advocacy - Learn about the rise of digital platforms and social media as powerful tools for NGOs to spread awareness and mobilize supporters, opening up possibilities for businesses to collaborate and leverage these channels for their own marketing and advocacy efforts.
Industry Implications
1. Retail - Understand how the influence of NGOs and their cause-driven campaigns can reshape consumer preferences and expectations in the retail industry, creating opportunities for brands to harness this momentum and adapt their strategies accordingly.
2. Fashion - Explore the intersection of fashion and activism, as NGOs collaborate with designers and host events that use the runway to raise awareness and funds for social causes, providing opportunities for the fashion industry to embrace ethical and sustainable practices.
3. Digital Marketing - Recognize how NGOs are leveraging digital platforms and social media to amplify their message and mobilize supporters, presenting opportunities for digital marketing professionals to collaborate with these organizations and create impactful campaigns.
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