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Ethereal Wedding Lingerie

The Ell and Cee Bridal Line is Subtly Sultry and Elegant

— April 9, 2012 — Fashion
The Ell and Cee Bride line of lingerie is ultra fem and romantic, with white chiffon, silks and pearl detailing. The series features the most elegant pieces from the flagship lingerie line. The company is dedicated to the highest quality pieces. From the silhouette to the perfect fabric, the attention to detail is there. Memorable pieces from the first bridal lingerie collection include a long sheer slip with a full pearl encrusted neck and an open-front silk sheath. 

The designers have spent huge amounts of time developing the sister collection. The Bride line currently features lingerie and garters from Florrie Mitton. Soon, however, the company will expand into more bridal wear and house wear.
Trend Themes
1. Bridal Lingerie - Disruptive innovation opportunities include incorporating sustainable materials and integrating technology for personalized fittings.
2. Luxury Bridal - Disruptive innovation opportunities include leveraging augmented reality for virtual try-ons and creating inclusive sizing options.
3. Sustainable Fashion - Disruptive innovation opportunities include developing eco-friendly fabrics and adopting circular economy practices in bridal fashion.
Industry Implications
1. Fashion - Disruptive innovation opportunities include using biodegradable packaging materials and implementing blockchain technology for transparent supply chains.
2. Wedding - Disruptive innovation opportunities include offering customizable wedding packages and utilizing virtual wedding planning tools.
3. Lingerie - Disruptive innovation opportunities include incorporating smart textiles for temperature regulation and utilizing 3D printing for intricate designs.
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