The World's First Diamond Ring is Priced at a Whopping $68 Million
Meghan Young — March 24, 2012 — Fashion
References: shawish-jewellery & gawker
The World's First Diamond Ring is brilliant in every sense of the word. It is made entirely out of a diamond rock, with no hint of silver, gold or platinum in sight. A marvel to behold, it almost looks like the chunky plastic rings that were popular with tweens back in the early 2000s. Except that this ring boasts a whopping 150 carat diamond.
Uniquely crafted by Shawish Jewelery, a jeweler based in Geneva, Switzerland, the World's First Diamond Ring is priced at an astounding $68 million. Perhaps if Kris Humphries had got down on one knee with this sparkler instead of his paltry $2 million, 20.5 carat Lorraine Schwartz diamond ring, then he and Kim Kardashian would still be happily married.
Uniquely crafted by Shawish Jewelery, a jeweler based in Geneva, Switzerland, the World's First Diamond Ring is priced at an astounding $68 million. Perhaps if Kris Humphries had got down on one knee with this sparkler instead of his paltry $2 million, 20.5 carat Lorraine Schwartz diamond ring, then he and Kim Kardashian would still be happily married.
Trend Themes
1. Gemstone Exclusivity - Jewelry companies can create high-end jewelry that is made entirely out of one specific gemstone to appeal to ultra-luxury consumers.
2. Oversized Jewelry - Designers can create jewelry that features oversized, chunky gemstones as a new and bold take on traditional jewelry pieces.
3. All-diamond Accessories - Fashion brands can explore creating accessories such as watches and bags that are made entirely out of diamonds for ultra-extravagant consumers.
Industry Implications
1. Jewelry - Jewelry brands can push the limits of gemstone exclusivity and oversized pieces to create one-of-a-kind, high-end accessories for ultra-luxury consumers.
2. Fashion - Fashion brands can explore all-diamond accessories for those who want to make a bold and extravagant statement in their style choices.
3. Luxury Goods - Luxury companies can take advantage of the trend of ultra-high-end jewelry and accessories to create new and innovative products that appeal to the most exclusive consumers.
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