These Nate Smith Duplo Sculptures are Inspired
Josh Triantafilou — March 24, 2012 — Marketing
References: duplo.lego & slacktory
Duplo has commissioned artist Nate Smith to create minimalist depictions of hit television shows using nothing but Duplo blocks.
A variety of characters from shows as disparate as Prison Break to Scrubs are covered. The Nate Smith Duplo sculptures manage to faithfully recreate such characters in block form. Granted, it would be hard to discern what exactly a column of black blocks represents without a hint. However, when one reads the corresponding text, "Men in Black," the portrait is obvious.
The Nate Smith Duplo sculptures were born in response to LEGO's block-rendered versions of famous cartoons. The LEGO campaign was successful, so why not apply the same method to Duplo? Hopefully these LEGO and Duplo will continue to render pop culture in building blocks.
A variety of characters from shows as disparate as Prison Break to Scrubs are covered. The Nate Smith Duplo sculptures manage to faithfully recreate such characters in block form. Granted, it would be hard to discern what exactly a column of black blocks represents without a hint. However, when one reads the corresponding text, "Men in Black," the portrait is obvious.
The Nate Smith Duplo sculptures were born in response to LEGO's block-rendered versions of famous cartoons. The LEGO campaign was successful, so why not apply the same method to Duplo? Hopefully these LEGO and Duplo will continue to render pop culture in building blocks.
Trend Themes
1. Minimalist Duplo Sculptures - Creating minimalist sculptures of popular characters using Duplo blocks offers an opportunity for disruptive innovation in the art and toy industry.
2. Block-rendered Pop Culture - The trend of rendering popular culture in building blocks has the potential to revolutionize the merchandising industry by offering a new and creative way to market famous characters.
3. LEGO and Duplo Collaborations - Collaborations between LEGO and Duplo to render popular characters in building blocks can create a unique experience for customers and bring new opportunities for partnerships in the toy industry.
Industry Implications
1. Art - The minimalist Duplo sculptures inspired by popular TV characters offer a new avenue for innovation in the art industry, allowing artists to explore new forms of expression and creativity.
2. Toy - The use of Duplo blocks to create minimalist sculptures of popular TV characters presents a disruptive innovation opportunity in the toy industry by offering a unique new product line for children to engage with.
3. Merchandising - Rendering pop culture characters in building blocks presents a new opportunity for innovative and creative merchandising strategies in the entertainment industry, which could potentially lead to increased sales and brand recognition.
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