Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Eclectically Athletic Editorials

The Grazia Germany March 2012 Shoot Stars a Sporty Lucia Jonova

— March 12, 2012 — Fashion
Eclectically athletic, the Grazia Germany March 2012 editorial is fun, flirty and full of fashion that would appeal to the tomboy-turned-fashionista. Ladened with sporty props such as surfboards, basketballs and yoga mats, the editorial gives the chic looks a playful twist that shows girls that they don't necessarily have to sacrifice their hobbies for chic looks.

The Grazia Germany March 2012 editorial was shot by fashion photographer Danilo Giuliani. It stars model Lucia Jonova. The Slovakian beauty was styled by Christiane Graf, who clad her in layered spring looks from fashion houses such as Balenciaga, Yves Saint Laurent, Prada and Rag & Bone. Her tousled hair and barely-there makeup was done by beauty artist Agnesha Kollien.
Trend Themes
1. Athleisure Trend - There is an opportunity to combine athleticism and fashion by creating trendy athletic wear that appeals to fashion-conscious women who enjoy sports and fitness activities.
2. Sports-themed Fashion - The fashion industry can utilize sports equipment and accessories as props in editorials and fashion shows to create a fun and playful twist on traditional fashion photography.
3. Beauty in Active Lifestyles - There is an opportunity for beauty brands to cater to active women with makeup that is designed to withstand sweat and intense physical activity, while still providing full coverage and long-lasting wear.
Industry Implications
1. Fashion Industry - Fashion brands can create athletic wear that combines fashion with functionality, catering to the growing number of women who prioritize both fitness and fashion.
2. Sports Equipment and Apparel Industry - Sports equipment and apparel brands can partner with fashion brands to create sports-themed fashion lines and increase their brand exposure in the fashion industry.
3. Beauty Industry - Beauty brands can create makeup products that are specifically designed for active women, promoting a healthy and active lifestyle while still allowing women to look and feel their best during physical activity.
5.7
Score
Popularity
Activity
Freshness