L'Odyssée de Cartier Seems to Hail From Another Dimension
Andrew Robertson — March 7, 2012 — Fashion
References: balistikart.fr & youtube
The new cinematic short L’Odyssée de Cartier beautifully depicts the company’s inspiration for its art through a short, visual tour-de-force. Centered around a jewel-encrusted leopard statue that literally sparks to life, the film follows the feline adventurer as it escapes the gallery and proceeds to travel across a dream-inspired landscape.
The scene composition in L’Odyssée de Cartier is stunning, capturing the grace of the leopard as it traverses across the dreamscape, from gallery to China to the back of a giant elephant. Accompanying the leopard’s journey is a powerful orchestral score that, when paired with the visual surrealism, creates an utterly sublime viewing experience.
The close ups and CGI in L’Odyssée de Cartier does an excellent job of showcasing the designer’s new line of jewelry in a way that complements the film’s aesthetic prowess.
The scene composition in L’Odyssée de Cartier is stunning, capturing the grace of the leopard as it traverses across the dreamscape, from gallery to China to the back of a giant elephant. Accompanying the leopard’s journey is a powerful orchestral score that, when paired with the visual surrealism, creates an utterly sublime viewing experience.
The close ups and CGI in L’Odyssée de Cartier does an excellent job of showcasing the designer’s new line of jewelry in a way that complements the film’s aesthetic prowess.
Trend Themes
1. Dreamscape-inspired Ads - Creating cinematic short films that capture the imagination and transport the viewer to a surreal world is a trend in advertising.
2. CGI Advertising - Utilizing computer-generated imagery (CGI) as a tool for visually enhancing advertisements and marketing campaigns is a growing trend.
3. Branded Short Films - Producing narrative-driven short films to showcase products and services in an artistic and engaging way is becoming a popular trend.
Industry Implications
1. Luxury Goods - The use of cinematic short films and CGI in advertising can provide high-end brands like Cartier with innovative ways to showcase their luxury goods.
2. Entertainment - The trend of creating high-quality branded short films presents opportunities for filmmakers and creatives to collaborate with brands to produce engaging content.
3. Advertising & Marketing - As companies increasingly invest in creating visually stunning short films to promote their products, there are opportunities for disruption and innovation in the advertising and marketing industry.
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