Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Surfing for a Cause

'Much Better Adventures' Help You Organize Ethical Travel Experiences

— February 25, 2012 — Social Good
We've heard from a lot of people that they feel tossed between using their sparse holiday time to travel somewhere to do something fun, versus using that time to give back to the world. Increasingly we're seeing travel and tourism companies launch that cater to both needs, including a social enterprise called Much Better Adventures.

Much Better Adventures is targeting people who love being active (from skiiers to yogis) as well as adrenaline junkies (Mt. Everest, anyone?) who care just as much about the planet's wellbeing as their own.

"We, Alex, Ed, Sam, Tom and Guy, rejected the rat race to build Much Better Adventures as our own little fight against the impersonal, mass produced and green-washed 'adventure' packages that are forever thrown at us, like there is no alternative," the founders explain.

"We also wanted to create a one-stop shop to easily compare all adventure providers whilst highlighting local businesses and the efforts of those that work to keep our natural playgrounds the amazing places they are."

They also offer listings of volunteering holidays including those that focus on marine and animal conservation. Some of the other adventures that stood out to us: cycling through wine roads in Italy, gorilla trekking and white water rafting in Uganda, a surf and service retreat in Costa Rica, and a yoga and ski retreat in France.


Contact Information
Much Better Adventures website
Much Better Adventures on Twitter
Much Better Adventures on Facebook
Trend Themes
1. Ethical Tourism - Companies offering holiday experiences that combine physical activities with giving back to the planet, such as conservation and volunteering opportunities.
2. Adventure Providers Comparison - The creation of a one-stop shop to easily compare all adventure providers while highlighting local businesses and conservation efforts, differentiating from the impersonal and mass-produced options.
3. Surf and Service Retreats - Holidays combining physical activities such as surfing with volunteering opportunities, for example, environmental conservation, enabling travelers to have fun and give back to nature in the same trip.
Industry Implications
1. Travel and Tourism - The tourism industry can expand with more services, such as the inclusion of volunteering and conservation for travelers who care just as much about the planet's wellbeing as their own.
2. Local Businesses - With the highlighting of local businesses, small tourism providers focusing on sustainable and eco-friendly options can stand out in a market often dominated by mass-produced packages.
3. Adventure Sports - Adventure sports continue to innovate in their offerings by highlighting environmental initiatives and philanthropic work, differentiating from traditional sports packages and appealing to travelers who want a blend of adrenaline and a sense of purpose.
4.4
Score
Popularity
Activity
Freshness