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New Wave Classic Watches

The Nixon 'The Wit' is a Modern Take on Traditional Time Pieces

— February 25, 2012 — Fashion
The Nixon 'The Wit' is a combination of classic style and edgy modernity. The new model boasts impeccable detailing and efficiency. Each band is made from Italian leather, finished with a custom buckle. The face is formed with shimmering, hardened mineral crystal. The 'Nixon' name replaces the numerals, and can be found as subtle detailing on the inner dial ring. The colors are traditional and versatile, available in tigerseye, gold/brown and white.

The Nixon 'The Wit' is perfect for the master of both work and play. The Nixon website boasts of its products, "We make the little shit better. The stuff you have that isn't noticed first, but can't be ignored. We pay attention to it. We argue about it. We work day and night to make the little shit as good as it can be..."
Trend Themes
1. Classic-modern Watches - The fusion of traditional style and modern innovation creates an opportunity for disruption in the watch industry.
2. Detailed Efficiency - Impeccable detailing combined with efficiency presents an opportunity for disruptive innovation in the fashion accessory industry.
3. Versatile Colors - Offering traditional colors alongside versatile options presents an opportunity for disruptive innovation in the fashion accessory industry.
Industry Implications
1. Watch - The fusion of traditional and modern features presents an opportunity for disruptive innovation in the watch industry.
2. Fashion Accessory - The attention to detail and efficiency in manufacturing presents an opportunity for disruptive innovation in the fashion accessory industry.
3. Retail - Providing a mix of traditional and versatile options for fashion accessories presents an opportunity for disruptive innovation in the retail industry.
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