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Witch Fashion

Luella Fall 2008

— February 15, 2008 — Unique
Halloween is a big part of autumn for many people, but has the marketing become so influential on our society that a designer can design a ready to wear collection inspired by it? Luella marched model Alice Gibb down the runway dressed as a witch, complete with pointed hat and pumpkin orange tights at the Fall 2008 show at London Fashion Week.

The rest of the show wasn't as ghoulish or extreme, but Luella's line continued to look as if it were inspired by October 31. Most of the models had frizzy hair and white complexions and some even had black lipstick.

Model Masha Tyelna sashayed down the catwalk looking like a possessed school girl, almost like an evil Sailor Moon with high pigtails and cascading black ribbons, her eyes icy cold as she made walked mechanically in her picnic tablecloth dress.

A third model, Daiane Conterato, not only had a wildly teased and crimped mane, but her hair looked as though it had been spray painted to look gray!

Two accessory that continued to repeat themselves were a knit cap with an awkwardly tall point on top, like a rhinoceros, and a leather rucksack that looked like something a German school child would have carried several decades ago.
Trend Themes
1. Halloween-inspired Fashion - Disruptive innovation opportunities in this trend include creating a niche market for Halloween-themed clothing and accessories year-round.
2. Gothic-inspired Fashion - Disruptive innovation opportunities in this trend include exploring the mainstream appeal of gothic fashion and incorporating it into everyday wear.
3. Nostalgic Fashion - Disruptive innovation opportunities in this trend include capitalizing on the demand for retro and vintage-inspired fashion designs.
Industry Implications
1. Fashion Design - With the rise of Halloween-inspired, gothic, and nostalgic fashion, the fashion design industry can explore new and creative design possibilities.
2. Retail - The retail industry can tap into the market demand for Halloween-inspired, gothic, and nostalgic fashion by stocking and promoting relevant products.
3. Accessories - The accessories industry can create and market Halloween-inspired, gothic, and nostalgic fashion accessories to cater to the growing trend.
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