The Placebo/Love Drops Video by Bless By Bless is a Morbid Tale of Love
bless Mazarura — February 16, 2012 — Pop Culture
References: blessbybless & youtube
In this short film, fashion designer Blessing Mazarura not only entertains us with a creative storyline and tantalizing visuals, but he also educates and makes a social statement on love and suicide. The irony of a woman so desperate for love she overdoses on it and various bottles of 'hope pills' is intriguing to say the least. It’s an almost contradictory but brilliant parallel, after all a desperate yearning for love or attention can be fatal when it is not attained.
Seeing as February is the month of love, this is a fun an innovative video for all to enjoy. So beyond the beautiful models, the sexy imagery and the edgy fashion seen in the creation, the message is strong and simple: “Someone out there probably needs your love right now, so make the call”.
Seeing as February is the month of love, this is a fun an innovative video for all to enjoy. So beyond the beautiful models, the sexy imagery and the edgy fashion seen in the creation, the message is strong and simple: “Someone out there probably needs your love right now, so make the call”.
Trend Themes
1. Morbid Love Stories - There is an opportunity for brands to create morbid love stories in fashion films, provoking thought and sparking conversations.
2. Socially Conscious Fashion - Fashion designers can use their creations to educate and make social statements, addressing important issues like love, suicide, and mental health.
3. Contradictory Messaging - Disruptive innovation opportunities lie in creating fashion films with contradictory messaging that sparks intrigue and captures audience attention.
Industry Implications
1. Fashion Film Production - The production industry for fashion films can embrace the concept of morbid love stories and create visually captivating narratives that push boundaries.
2. Fashion Design - Fashion designers have the opportunity to use their designs as a medium for social commentary, shedding light on important topics and connecting with conscious consumers.
3. Mental Health Awareness - The mental health industry can collaborate with fashion brands and filmmakers to raise awareness about suicide prevention and create impactful artistic expressions.
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