The Hoteles Online Booking Campaign Features Seamless Connection
Leslie Chen — February 13, 2012 — Marketing
References: wunderman & adsoftheworld
Preparing for a trip is becoming synonymous with researching everything online; these Hoteles Online Booking ads are right in step with ever-increasing, web-based vacation planning.
The Hoteles Online Booking campaign was created by advertising agency Wunderman in Mexico City. Acting as Chief Creative Officer, Juan Carlos Guerrero focuses on a minimalist approach that illustrates the ease of booking your hotel stay online. Each of the images feature a different major hotel like the Hilton or Marriott, which is then spelled out on a keyboard with letters that contain each hotel's signature font and color.
The effectiveness of the Hoteles Online Booking ads lie in their ability to relate with consumers through simple and direct images.
The Hoteles Online Booking campaign was created by advertising agency Wunderman in Mexico City. Acting as Chief Creative Officer, Juan Carlos Guerrero focuses on a minimalist approach that illustrates the ease of booking your hotel stay online. Each of the images feature a different major hotel like the Hilton or Marriott, which is then spelled out on a keyboard with letters that contain each hotel's signature font and color.
The effectiveness of the Hoteles Online Booking ads lie in their ability to relate with consumers through simple and direct images.
Trend Themes
1. Minimalist Advertising - Explore minimalist advertising techniques to create simple and direct visuals that resonate with consumers.
2. Web-based Vacation Planning - Tap into the growing trend of web-based vacation planning by developing intuitive online booking systems and user-friendly interfaces.
3. Brand Partnerships - Leverage brand partnerships with major hotels to enhance online booking campaigns and create a seamless connection with consumers.
Industry Implications
1. Advertising - The advertising industry can take advantage of minimalist approaches to create impactful campaigns that connect with consumers on a deeper level.
2. Hospitality - The hospitality industry can benefit from developing user-friendly online booking systems that provide seamless and intuitive reservation experiences for travelers.
3. Digital Marketing - The digital marketing industry can explore brand partnerships with major hotels to create targeted online booking campaigns that capture the attention of vacation planners.
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