The Bareface Models in Demand Campaign Shows a Cutthroat Industry
Leslie Chen — February 13, 2012 — Marketing
References: me-livingroom & adsoftheworld
Success in the modeling industry depends largely on which agency you belong to, and these Bareface Models in Demand ads may just convince those aspiring to become the next Naomi Campbell or Cindy Crawford to join theirs.
Created and commissioned by advertising agency Livingroom in Dubai, the images illustrate Bareface modeling agency as one that will land models a campaign in no time. Each of the Bareface Models in Demand advertisements feature a different fully colored theme in green, blue and red and show the models as they are literally being pulled in different directions. The green themed image features a model as she strikes a pose even though countless camera straps are vying for her attention.
The Bareface Models in Demand campaign is an enchanting look into a competitive business.
Created and commissioned by advertising agency Livingroom in Dubai, the images illustrate Bareface modeling agency as one that will land models a campaign in no time. Each of the Bareface Models in Demand advertisements feature a different fully colored theme in green, blue and red and show the models as they are literally being pulled in different directions. The green themed image features a model as she strikes a pose even though countless camera straps are vying for her attention.
The Bareface Models in Demand campaign is an enchanting look into a competitive business.
Trend Themes
1. Agency Competition - As the modeling industry remains cutthroat, a trend towards highlighting agency competition and success rates could lead to a disruptive shift in the industry.
2. Bold Advertising - Bold and creative advertising campaigns, like Bareface Models in Demand, could become a trend as companies seek to stand out in crowded markets.
3. Attention-grabbing Imagery - The use of attention-grabbing imagery, particularly in the advertising of creative industries such as modeling, may become a trend as companies seek to engage younger audiences who are more visually focused.
Industry Implications
1. Fashion Modeling - To remain competitive in the cutthroat modeling industry, modeling agencies may need to explore new and innovative ways of advertising to capture the attention of their target customers.
2. Advertising - The success of the Bareface Models in Demand campaign demonstrates how bold and creative campaigns can be more effective in standing out in crowded markets compared to more traditional advertising methods.
3. Creative Industries - The trend towards the use of attention-grabbing imagery in advertising may become more prevalent in creative industries, such as modeling, as companies seek to target younger, visually-focused audiences.
1.6
Score
Popularity
Activity
Freshness
