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Industrial Sportswear Shoots

Christian Anwander Uses Factory Props for His Latest Editorial

— February 12, 2012 — Fashion
In his latest editorial release, Christian Anwander takes some playfully wacky captures of model Lennart Richter that incorporate designer sportswear with industrial props and materials. The photo spread, which is featured in the Spring issue of 10 Men magazine, uses art direction and creative light play masterfully to bring readers a fashion shoot that is dynamic and fun.

Caught in some strikingly silly but cute poses, model Lennart Richter can be seen posing over ladders, with lit hanging lamps in hand, or performing a balancing act while standing on some stacked bricks. The bold prints, colors and structure of the clothing presented in the images also complements the youthful spirit captured in the photographs, making Christian Anwander an artist who knows how to conceptualize fashion into a fitting image.
Trend Themes
1. Playful Industrial Fashion - By incorporating industrial props and materials, there is an opportunity for fashion designers to create playful and unique sportswear collections.
2. Artistic Light Play - Fashion shoots that incorporate creative light play can create visually striking images and attract consumer attention to the clothing being showcased.
3. Youthful Fashion Concepts - Fashion photographers and designers can explore bold prints, colors, and structures to capture a youthful and vibrant spirit in their collections.
Industry Implications
1. Fashion Design - Fashion designers can take inspiration from the use of industrial props and materials to create disruptive and playful sportswear collections.
2. Photography - There is an opportunity for photographers to experiment with creative light play techniques to capture attention-grabbing fashion images.
3. Youth Fashion Market - Fashion brands targeting a youthful demographic can explore bold prints, colors, and structures to create appealing and on-trend collections.
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