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SMS-Based Car Rentals

CityzenCar Makes Renting Vehicles Extremely Simple

— February 10, 2012 — Business
CityzenCar is set to make renting a vehicle a piece of cake for people living in France. The service, which has been launched by the mobile commerce brand Netsize, is a peer-to-peer car-sharing network that operates via text message. To rent a car, you just have to send an SMS and you'll receive a text back on an available car's information and location.

With CityzenCar, car owners choose their own car rental rates as well as whether they want to rent their vehicles by the day, hour or week. Then, they will receive SMS rental notifications and if they approve them, they send a message back with where the car can be picked up as well as info about the car, says PSFK. Further, car owners can decide whether they want to deliver the car keys themselves or have an authorized CityzenCar employee to unlock the doors for them.
Trend Themes
1. Peer-to-peer Car Rentals - The trend in peer-to-peer car rentals is disrupting traditional car rental services by offering affordable options and a more convenient experience, as seen with CityzenCar's SMS-based rental service.
2. Mobile-first Car Rental - Mobile-first car rental services like CityzenCar are capitalizing on the increasing reliance on smartphones and the need for quick and easy transactions.
3. Text Message-based Services - More companies are adopting text message-based services like CityzenCar to provide simple and personalized interactions with their customers, opening up opportunities for other industries to do the same.
Industry Implications
1. Car Rental Industry - The car rental industry needs to adapt and innovate to keep up with peer-to-peer car rental services like CityzenCar that offer a more user-friendly experience at affordable rates.
2. Mobile Commerce Industry - The mobile commerce industry can benefit from incorporating SMS-based services like CityzenCar as a way to offer more convenience and personalized experiences for customers.
3. Delivery and Transportation Industry - The delivery and transportation industry could adopt text message-based services like CityzenCar to offer better communication with customers and streamline the delivery process.
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