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Planet-Loving Marketplaces

Eartheasy is an Online Shop to Support Sustainable Lifestyles

— February 9, 2012 — Social Good
Eartheasy is an online marketplace for socially-conscious, environmentally-friendly products that range from the LifeStraw personal water filter to grow-your-own mushroom kits, to terrariums.

The family-run business is highly dedicated to operating their business in a way that's gentle on the environment. For every product they sell, they plant a tree; they're carbon-balanced by TerraPass; they're a partner of EPA WaterSense, and they're members of Green America and Sierra Club Green Home.

The business was launched by Greg Seaman, a New York native who now lives on a remote island on the west coast, yet the Eartheasy warehouse is in Milwaukee, Wisconsin. Greg's son Ben handles the Eartheasy's business development, his other son Aron redesigned the online store and manages online growth, and Greg's wife Lindsay creates a lot of website content.

The categories in the Eartheasy online store include Green Home, Yard & Garden, Water Conservation, Non-Toxic Pest Control, Energy Efficiency and Gifts. The gallery shows a small sample of what's available in the Gifts category.

Contact Information
Eartheasy website
Eartheasy on Twitter
Eartheasy on Facebook
Trend Themes
1. Socially-conscious Marketplaces - Opportunity to create online marketplaces that cater to socially-conscious consumers and offer a wide range of environmentally-friendly products.
2. Sustainable Lifestyle Products - Growing demand for products that promote sustainable living, such as water filters, grow-your-own kits, and energy-efficient home solutions.
3. Green Home and Garden Industry - Emerging market for eco-friendly home and garden products, including non-toxic pest control, water conservation systems, and energy-efficient solutions.
Industry Implications
1. E-commerce - E-commerce platforms that focus on socially-conscious products can tap into the growing demand for sustainable lifestyle products.
2. Environmental Sustainability - Companies in the environmental sustainability industry can develop innovative solutions for green home and garden products, creating a positive impact on the planet.
3. Online Retail - The online retail industry can explore partnerships with socially-conscious marketplaces to offer a wider range of sustainable products to their customers.
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