The Jupiter Drawing Room Presents Saucy Felines
References: jupiter.co.za & 10and5
The Jupiter Drawing Room made these illustrative posters for Lucky Pet cat food, as the company wanted to come up with an innovative idea to appeal to South Africa's cat-lovers. The solution was to run an online beauty pageant titled 'The Purrfect Pin-up Kitty Competition.' The prize was to have the precious winning pet immortalized as a pin-up model, an opportunity no cat owner could resist.
More than 800 precious pets were entered from all over the country, and over 50,000 votes were cast by the cat-loving public.
After two weeks, 12 gorgeous kitties were crowned Lucky Pet’s most fabulous felines. These super stunners were illustrated in a classic circa '50s style to recreate the quintessential pin-up calendars from that era. Cat-lovers from around the country have been clamoring for their copies. Overall this was a great idea from The Jupiter Drawing Room!
More than 800 precious pets were entered from all over the country, and over 50,000 votes were cast by the cat-loving public.
After two weeks, 12 gorgeous kitties were crowned Lucky Pet’s most fabulous felines. These super stunners were illustrated in a classic circa '50s style to recreate the quintessential pin-up calendars from that era. Cat-lovers from around the country have been clamoring for their copies. Overall this was a great idea from The Jupiter Drawing Room!
Trend Themes
1. Online Beauty Pageants for Pets - Opportunity to tap into the growing trend of pet owners looking for unique and fun ways to showcase their pets.
2. Illustrative Posters in Classic Styles - Potential for creating nostalgic and visually appealing products that cater to consumers' love for vintage aesthetics.
3. Crowdsourcing for Pet Contests - Disruptive innovation opportunity to engage the public in a collaborative and interactive way to determine winners for pet competitions.
Industry Implications
1. Pet Industry - Opportunity for pet food companies, pet supply stores, and pet grooming businesses to capitalize on the pet owners' desire for unique experiences and products.
2. Graphic Design Industry - Opportunity for graphic designers to create vintage-inspired visuals for various industries, such as fashion, home decor, and advertising.
3. Event Management Industry - Opportunity for event planning companies to organize and manage online pet pageants, creating a niche market for pet-related events.
6
Score
Popularity
Activity
Freshness
