David Linden Keynotes
Keynotes by David Linden discuss how the human brain and body react pleasurably to uncertain and...
Need Inspiration?
Get inspired by 4,000+ keynote speaker videos & our founder, a top keynote speaker on innovation.
David J. Linden Reveals The Pleasure Behind The Text and Tweet
Jana Pijak — February 2, 2012 — Keynote Trends
References: compassofpleasure.org & youtu.be
David J. Linden, Neuroscience professor in the Johns Hopkins University School of Medicine describes how the act of texting or tweeting results in a heightened sense of pleasure similar to the excitement and anticipation one faces when gambling.
The professor states that individuals are hard-wired to get a pleasure buzz from uncertainty. He uses the game of Roulette as an example, describing how waiting to win creates a pleasure buzz before one achieves the actual act of winning.
Comparing this uncertainty to one an individual gains from texting, tweeting and other online activity, Linden proves that both generate a great amount of pleasure buzz.
The excitement one feels when waiting for information can be compared to a ball spinning on a roulette wheel while receiving a message, email or tweet mirrors the act of winning.
The professor states that individuals are hard-wired to get a pleasure buzz from uncertainty. He uses the game of Roulette as an example, describing how waiting to win creates a pleasure buzz before one achieves the actual act of winning.
Comparing this uncertainty to one an individual gains from texting, tweeting and other online activity, Linden proves that both generate a great amount of pleasure buzz.
The excitement one feels when waiting for information can be compared to a ball spinning on a roulette wheel while receiving a message, email or tweet mirrors the act of winning.
0.3
Score
Popularity
Activity
Freshness