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Chic Career Styles

Shopbop Workwear Boutique Features Polished Professional Separates

— January 31, 2012 — Business
For the career woman on the go, putting a polished yet stylish outfit together can sometimes be a headache, but here to help you is the new Shopbop workwear boutique. The online fashion retailer has launched this new micro-shop on its website to feature polished, ready-to-wear pieces that can be mixed and matched for the perfect work wardrobe.

Included in the Shopbop workwear boutique collection are chic and simple designs by Thakoon, Club Monaco, Calvin Klein, Vince, Theory and more. The styles range from polished shift dresses to structure jackets, sleek trousers and ladylike totes. To make shopping even more efficient, the Shopbop workwear boutique is accompanied with photos from its stylish workwear lookbook so you can purchase the pieces you love in a flash.
Trend Themes
1. Polished Workwear - The trend of polished workwear showcases an opportunity for fashion retailers to provide ready-to-wear pieces that can be mixed and matched for the perfect work wardrobe for career women on the go.
2. Efficient Shopping - The trend of efficient shopping creates an opportunity for online fashion retailers to curate a micro-shop collection accompanied with photos from its stylish workwear lookbook, allowing customers to purchase the pieces they love in a flash.
3. Mixed and Matched Outfits - The trend of mixing and matching outfits provides an opportunity for fashion retailers to focus on versatile, simple designs that can be used to create many different outfits for a variety of occasions.
Industry Implications
1. Online Fashion Retail - The online fashion retail industry can take advantage of the trend of efficient shopping, by curating a micro-shop collection with a focus on freedom and quick purchases, allowing customers to make snap purchases for perfect outfits for work or other occasions.
2. Fashion Design - The fashion design industry can capitalize on the trend of polished workwear to create versatile, chic and simple designs that can be mixed and matched to create many different outfits for different occasions.
3. Styling Services - The styling services industry can focus on the trend of mixed and matched outfits to provide professional maintenance services for the perfect work wardrobe, allowing for re-use and creation of many different career outfits on the go.
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