The Scandinavian Airlines 'Couple Up to Buckle Up' Promo
Katherinev123 — January 21, 2012 — Tech
References: cpbgroup & digitalbuzzblog
Scandinavian Airlines recently embarked on an initiative, the Scandinavian Airlines 'Couple Up to Buckle Up' campaign, to get more couples to sit down and book a trip together. To encourage this, the brand used QR codes as the way in which a couple could get a special 2-for-1 discount on their trip.
Created by agency CP+B, the Scandinavian Airlines 'Couple Up to Buckle Up' campaign involved putting out pairs of QR codes -- they sent them via email, put them up on Facebook and released print ads -- that pairs could scan to receive a code to use for their next booking. The code was only released when the two QR codes were scanned with each of the couple's phones. (The code was split across the couples' phone screens.) According to Scandinavian Airlines, the campaign was a success, as they managed to sell out every ticket available.
Created by agency CP+B, the Scandinavian Airlines 'Couple Up to Buckle Up' campaign involved putting out pairs of QR codes -- they sent them via email, put them up on Facebook and released print ads -- that pairs could scan to receive a code to use for their next booking. The code was only released when the two QR codes were scanned with each of the couple's phones. (The code was split across the couples' phone screens.) According to Scandinavian Airlines, the campaign was a success, as they managed to sell out every ticket available.
Trend Themes
1. Couples Discount Codes - Discount codes specifically targeted to couples as a way to increase bookings and promote more joint travel experiences.
2. QR Code Marketing - QR codes as a unique marketing tactic to increase brand awareness, encourage engagement and drive sales.
3. Multi-channel Campaigns - Using multiple channels, such as email, social media and print ads to reach a wider audience and drive sales.
Industry Implications
1. Travel and Tourism - The travel industry has the opportunity to use special discount codes like this to attract more couples and families to book trips.
2. Marketing and Advertising - QR codes can provide companies with a unique and interactive way to engage with their customers and develop campaigns that stand out from the competition.
3. Technology - QR codes are a technology that has many potential uses in marketing, logistics, and supply chain management.
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