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Local Reception Captures

PUMA Sailing Greets Residents in Abu Dhabi

— January 21, 2012 — Fashion
The PUMA Sailing group traveled across the Sharjah coast as part of the Volvo Ocean Race 2011-12. Under the direction of the BERG team, the crew began its journey at a port in Abu Dhabi and ended in the waters of Sanya, China.

This phase in the race is the first component of the competition’s Leg 3. With a time of 16:31:01, Mar Mostro came in second. Overall, the PUMA Sailing contingent has remained in fourth place with a total of 36 points.

The PUMA Sailing Tumblr account has posted some riveting images of the event’s commencement in Abu Dhabi. In addition to the crew’s evident intensity, the proud Abu Dhabi locals who ushered in the event are also captured.
Trend Themes
1. Sports Tourism Promotion - Images and videos from local events like PUMA Sailing can be used to promote sports tourism in the region.
2. Social Media Marketing - Companies and organizations in the sports and leisure industry can increase their brand visibility and awareness by using social media platforms such as Tumblr.
3. Sponsorship Activation Experience - More sports brands can create local fan experiences like PUMA Sailing to activate their sponsorships and create more brand loyalty.
Industry Implications
1. Sports Tourism - The sports industry can leverage local events like PUMA Sailing to attract more tourists and create travel packages that include sports activities.
2. Social Media Marketing - The advertising and media industry can help sports brands like PUMA Sailing to increase their online presence and reach their target audience.
3. Corporate Sponsorship - More companies and organizations can sponsor local sports events like PUMA Sailing to create brand awareness and connect with their target customers.
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