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Custom Fragrance Tools

DKNY Scent Finder Helps You Find the Perfect Perfume

— January 18, 2012 — Fashion
A fragrance can really change the way you are perceived and the way you feel about yourself, which is why those shopping for a new perfume -- either for themselves or a special someone -- would do well to use the DKNY Scent Finder app. The DKNY Scent Finder app is a new tool released on DKNY's Facebook page that will help you choose the right scent.

First, you have to 'Like' DKNY's Facebook page. Then, you will have access to the DKNY Scent Finder app, which asks you a series of questions while assuming that the person for whom you are buying a fragrance is someone other than yourself. The questions ask things like what the person's style is or his or her favorite food. To answer the questions, you pick the image that most closely represents your answer. At the end of the quiz, a DKNY scent that suits you, or that special someone, is revealed.
Trend Themes
1. Custom Fragrance Tools - The trend of custom fragrance tools will continue to grow as people seek personalized experiences and unique scents.
2. Scent Recommender Apps - Scent recommender apps will become more popular as consumers increasingly rely on technology to make purchasing decisions.
3. AI-powered Fragrance Matching - The integration of artificial intelligence technology in fragrance matching will disrupt the fragrance industry by making personalized recommendations even more accurate.
Industry Implications
1. Beauty - The beauty industry will benefit from custom fragrance tools and scent recommender apps, as they add value to the consumer experience and increase customer engagement.
2. Retail - The retail industry can implement AI-powered fragrance matching technology to improve in-store and online shopping experiences and capture more sales.
3. Technology - The integration of technology in fragrance tools and apps provides an opportunity for innovative startups to disrupt the industry and offer new solutions for consumers seeking personalized fragrances.
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