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Contrasted Color Ads

'Selected: Graphic Design from Europe' 2012 Conference Promo Video

— January 20, 2012 — Marketing
An event created by Index Book, 'Selected: Graphic Design from Europe' is set to begin in March of this year. This dual-day event aims to connect and reconnect top professional graphic designers all across Europe and give them an opportunity to share their knowledge in an effort to increase creative and note-worthy elements in fashion and design across the globe. This is an excellent chance for design officials or even just design fanatics to keep up-to-date with some of the greatest artistic minds across Europe.

As the embedded video so clearly exclaims, this event will bring to light the outstanding nature of artistic expression and hopefully help individuals to find creative solutions to any artistic dilemmas. The video does this through several shots of individuals set in various public locations holding signs or poster images in front of them. All shots are in black in white except for the portions of the screen that are taken up by the signs/posters. Every single image is stunning and the added contrast of color upon gray scale brings to light the benevolence artistic expression can bring to what is seemingly a dull world.
Trend Themes
1. Creative Networking - Holding events that bring together professionals from the same industry can foster creative problem-solving and innovation.
2. Contrasting Colors in Advertising - Using contrasting colors to highlight certain elements in advertisements can capture attention and add depth to the overall design.
3. Black and White Imagery with Selective Color - Using black and white images with selective colors can add a striking and memorable visual impact in various fields such as marketing and photography.
Industry Implications
1. Graphic Design - Conferences and events that promote the exchange of knowledge and ideas in graphic design can lead to disruptive innovation in the industry.
2. Fashion and Design - Integrating artistic elements into fashion and design can create unique and visually striking products that stand out in a crowded market.
3. Marketing and Advertising - Using contrasting colors and selective coloring in advertising can help capture and retain consumer attention, leading to disruptive innovation in marketing strategies.
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