Kit Kat 'Choose a Chunky Champion' Asks You to Pick a Favorite
Katherinev123 — January 17, 2012 — Lifestyle
Crowdsourcing the new flavor in a product line is a great way to both interact with customers and ensure future sales, and the Kit Kat 'Choose a Chunky Champion' campaign is the latest from food brand Nestle on this front.
The Kit Kat 'Choose a Chunky Champion' campaign asks Kit Kat's Facebook fans to choose which of the four new Kit Kat Chunky flavors they like best and want to see produced for sale. The new flavors are double chocolate, white chocolate, peanut butter and orange, and voters can scan the campaign's advertisements with their smartphones and use the Blippar app (an augmented reality app) to choose the flavor they like best. The Kit Kat Chunky flavor that gets the most votes will become part of the Kit Kat Chunky product line for good. Further, Kit Kat will also award one voter each day with £100.
The Kit Kat 'Choose a Chunky Champion' campaign asks Kit Kat's Facebook fans to choose which of the four new Kit Kat Chunky flavors they like best and want to see produced for sale. The new flavors are double chocolate, white chocolate, peanut butter and orange, and voters can scan the campaign's advertisements with their smartphones and use the Blippar app (an augmented reality app) to choose the flavor they like best. The Kit Kat Chunky flavor that gets the most votes will become part of the Kit Kat Chunky product line for good. Further, Kit Kat will also award one voter each day with £100.
Trend Themes
1. Crowdsourced Product Development - Using crowdsourcing to develop new product flavors allows for direct customer engagement and ensures future sales.
2. Augmented Reality Marketing - Incorporating augmented reality apps like Blippar into marketing campaigns enhances customer interaction and decision-making processes.
3. Gamification of Consumer Feedback - Turning the flavor selection process into a game by offering daily rewards incentivizes participation and generates valuable consumer feedback.
Industry Implications
1. Food and Beverage - The food and beverage industry can use crowdsourcing to create new product variations that resonate with customer preferences.
2. Marketing and Advertising - Augmented reality marketing can revolutionize the way brands engage with customers and promote their products.
3. Market Research and Consumer Insights - The gamification of consumer feedback provides market research firms with a unique opportunity to collect real-time data on consumer preferences.
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